Airline apologises for poor taste of fashion spread that used Jewish Museum and Holocaust memorial as backdrop
EasyJet has apologised for using images of models posing at the Holocaust Memorial in Berlin. Photograph: Public DomainThe budget airline EasyJet has been forced to withdraw almost 300,000 copies of its
in-flight magazine because of protests over its use of Holocaust memorial sites as a backdrop for a fashion feature.
An eight-page spread in the November edition of the magazine, EasyJet Traveller, depicted models posing at the Jewish Museum in Berlin and leaning against the pillars of the Holocaust memorial.
The magazine has now been removed from all flights, after complaints by Jewish organisations in Europe and passengers, particularly on flights to Tel Aviv, one of the airline's destinations.
An advertising agency contracted to produce the feature for EasyJet received written permission to photograph its models outside the Jewish Museum but not at the Holocaust memorial, a field of 2,700 concrete pillars with an underground information hub in the centre of the city.
A spokesman for the Foundation for the Memorial for Europe's Murdered Jews, Uwe Neumärer, said no permission had been given for the photoshoot to take place at the memorial. "We only give permission to projects that have a connection to the memorial, the Holocaust or some aspect of commemoration," he said, adding that no permission was ever given to commercial projects such as EasyJet's.
A spokesman for EasyJet said the magazine was produced by an external agency and the airline had only been made aware of the pictures after they had been printed.
In the fashion feature models pose in clothes by Berlin fashion designers and the specific locations are clearly identified in the text.
Under the headline "A Quick Guide to the Chic Side of Berlin", an accompanying article reads: "Ravaged by war and torn in two by conflicting ideologies, Berlin may not be a picture-perfect jewel … but it's a treasure trove for the culture vulture … no visit would be complete without exploring the testaments to the city's turbulent past, such as … the Jewish Museum and the Holocaust memorial."
INK, the external publishing house responsible for the magazine, said the article was meant to encourage people to visit the memorial.
"The shoot was intended to not only promote local design talent … but to raise awareness. From an educational perspective, it is of utmost importance that visitors to Berlin see the Jewish Museum … and Holocaust memorial," it said in a written statement.
The EasyJet spokesman added: "EasyJet profusely apologises to anyone who may be offended by the inappropriate fashion photo shoot … featured in this month's issue of the in-flight magazine."
He added that the airline was reviewing its future co-operation with INK.
One online respondent to the row on the German news website thelocal.de wrote: "What next? A tourism photo shoot in Auschwitz?"
When it initially opened in 2005, the architect of the Holocaust memorial, Peter Eisenman, created a stir by suggesting that visitors to the site should be allowed to picnic on the stones, and use it as a thoroughfare, enabling it to be integrated into the city's infrastructure. But tight rules were soon introduced and security guards monitor the memorial round the clock.